|Trade in old bras, purchase new ones and get cash back at Town Shop this month.|
Time for some girl talk. But guys, take notes, because you can shop for the women in you life too.
Certain things get better with age –– a fine wine, a quality leather handbag, and super-soft flannel sheets, to mention a few. One item that doesn’t age well –– yet is an essential for every lady –– is a bra. In fact, the older a bra, the less elasticity and support you can expect. Cups stretch out and the underwire doesn’t do its job like it once did.
You might not realize this, but bras tend to lift, enhance, and protect for only about 100 wearings. After which, no matter how much you love your brassiere, you’ll notice that it’s time to trade it in for a newer model. So if you own four bras and rotate regularly (you should never wear the same bra two days in a row because it needs to take a rest and regain its shape), they’ll last about a year.
Bearing all this in mind, take a moment to rifle through your lingerie drawer because you’ll probably realize that it’s time to retire a few of those tattered skivvies and replenish your stock. (Also an excuse to buy some pretty new lingerie.)
New York gals, you’re in luck –– “Bucks for Bras” is happening at Town Shop all month long. Town Shop is one of the few remaining family-owned institutions on the Upper West Side –– they’ve been in business since 1888! Not only will you find some of the loveliest undergarments anywhere, but you can rest assured that you’ll be fitted by a pro. According to Oprah, 80 percent of women don’t wear the right size bra. Don’t be a statistic!
Bring an old bra to the store on Broadway and receive $10 towards a new bra. Trade up to 5 old bras for the purchase of 5 new ones anytime in March.
In addition to “Bucks for Bras,” Town Shop is also running an awesome giveaway in partnership with Chantelle Paris. Enter by providing your email address and “liking” Town Shop on Facebook, and you’ll have a shot at winning one of three prizes.
First Prize: 3 Sets of Chantelle Lingerie and 1 bottle of French Champagne.
Second Prize: 2 Sets of Chantelle Lingerie and 1 box of French macarons.
Third Prize: 1 Set of Chantelle Lingerie and 1 Chantelle goodie bag.
New York, NY 10024
This post was sponsored by Town Shop in partnership with Blue Polo Interactive. A big thank you to our fans for supporting our sponsors. Companies like Town Shop help us continue to bring the best of the New York life to all of you.