|Scofield’s True Love | Acrylic on Canvas | 12 X 12|
It’s not every day that you hear words like theology, sexy, sassy, and cheeky used in the same conversation, but for NYC artist and entrepreneur, Christi Scofield, these contrasting terms are essential ingredients in her work. On polar opposites of the creative spectrum, Scofield paints about religion and spirituality by day, and designs sexy board games and edgy greeting cards by night.
If you shop at major retailers like Target, Walmart, or Barnes & Noble, you’ve probably seen or even purchased items from one of Scofield’s brands, which include Sassy Slang, Sexy Slang, Sporty Slang, and Cheeky Chats, all divisions of her company, Icebreaker Entertainment. In October 2013, she released the Cheeky Chats Book of Empowering Wisdom for Girls, a 32-page guide featuring real-life amazing females helping to build confidence in women of all ages.
|Scofield released Cheeky Chats, the book, in October 2013.|
Jill of many trades and master of all, Scofield’s mainstay over the years may have been her spicy artwork for consumers, but her heart now lies with vivid, colorful Pop Up Theology, a series of paintings with inspirational messages focusing on world religions. Her pieces like The Golden Rule have created well-deserved buzz in the NYC arts community, as well as at Art Basel in Miami.
|The Golden Rule | Acrylic on Canvas | 30 X 30|
A native Floridian who landed in the Big Apple in 2000 just after securing her MBA, Scofield can attribute much of her inspiration and success to living in New York and the many opportunities the city offers. “The choices, people, places, activities, culture, and the competitiveness” are just a few of the reasons why she chooses to live here. Scofield is exposed to other artists, gallery owners, and collectors that she wouldn’t be exposed to otherwise. “I feel blessed to have the opportunities that I have had in such a short time, and know that being in NYC has a lot to do with it.”
Scofield chose pop art intentionally, and began creating the works just last year. She has long been a fan of Roy Lichtenstein and Tom Wesselmann, who were associated with the new art movement in New York in the 1960s. “It is not so much the commentary of pop art as it is the bold, bright confidence that I see in the artwork,” she said.
|Christi Scofield feels much of her success is attributed to living in New York.|
Pop art is a style in which she can utilize her digital arts background too, developing each design electronically before putting any brush to canvas. Scofield uses vibrant hues and pronounced shapes, which, when married with the subject matter, make a statement both visually and spiritually.
She came up with the title of the series based on a play on words. Rather than calling the works “Pop Art Theology,” she purposely chose the words ‘Pop Up.’ “When I think of a pop-up store, restaurant etc., it is something that is quick and serves up the best of a brand or a talent.” She wanted Pop Up Theology” to serve up quick nuggets of inspirational, theological knowledge to people,” she explained.
Quick is not how Scofield describes her creative approach, however. Depending on the scale of the piece, her process –– which includes studying the theological passage or concept for several days –– usually takes about one month. But there are those pieces that require more time and energy than others. It’s not uncommon for Scofield to start from scratch if a painting does not go in the right direction. “I have been known to work for weeks on one piece and scrap the entire thing,” she said. A perfect example is “Shalom,” which required patience and tenacity to get the stripes just right.
|Shalom | Acrylic on Canvas | 36 X 36|
Besides perfection in each piece, Scofield’s emphasis is always on the message. She believes that everyone seeks spirituality at some point in their lives. Pop Up Theology might inspire or enlighten a viewer to spread some of the joy and positivity that she strives to bring to others through the series. “Not in a preachy way,” she said. “But in a quick reminder way that can make even a non-religious person say, ‘Oh yeah. I forgot that there were some cool messages in religion.'”
For more about Christi Scofield and her work, visit her website.