SHARE YOUR STORY
from Oliver Schrott Kommunikation
Our friends and fans at OSK visited New York City in September 2015 and put together a wonderful video capturing Gotham’s hectic day-to-day life and the waiting in between. We’re happy to share an excerpt today.
The typical New Yorker seems to never be strolling. Whether it’s 5 a.m. or the middle of the night, the New Yorker rushes and dashes through the city. And even when he wants to stroll, he can’t – others will literally run over him.
In this city, time is a luxury comparable in value to living space. And strangely enough, the people who aren’t running always end up waiting for something. You wait in line for a restaurant, for a concert or to get into the movies. You wait for a taxi, for the subway, for a hot dog on the corner. Waiting is as much a part of New York life as running and rushing.
In a city where time is money and efficiency sets the pace of everyday life, the last thing you want to do is wait around. That, at least, is how it seems at first. Whether the train is late, the traffic light red or the internet slow –– people are short-tempered and impatient.
The more we saw of New York’s fast-paced lifestyle during our ten days in the city, the more we appreciated those moments of recharging. We even had an inkling that New Yorkers didn’t mind it either. No matter how busy New Yorkers are, they will find their quiet moments somewhere in the city, even waiting in traffic. It’s not obvious right from the beginning, but waiting seems to serve as an equalizer to the normal and hectic rush in New York City. It’s the Yin and Yang of the city.
That interplay between the hectic to-and-fro and the moments of recharging is what makes the city fascinating. It was this balancing act that we tried to capture in our film.
New York City: Wait or Run from Oliver Schrott Kommunikation on Vimeo.
Go here to read the full post on OSK’s blog.