What is New York Fashion Week like?
When it comes to style and design, New York Fashion Week is one of the world’s most iconic events. As a showcase for couture houses and up-and-coming designers alike, NYFW attracts New Yorkers looking for an opportunity to network, scope out the latest trends, and “see and be seen.” For those who haven’t attended a runway show or fashion week after-party, however, a first time NYFW experience may be much different from what one would expect. What is New York fashion week like? Here’s the inside scoop.
It’s a blogger and influencer’s world.
Today’s New York Fashion Week audience is a far cry from what it was a decade ago. With lifestyle bloggers, fashion bloggers, and social media influencers so essential to brands and their marketing strategies, it’s more common to be sitting next to someone with a large Instagram following than the editor of a major magazine. I’m not saying that’s a good or bad thing, but the NYFW crowd doesn’t necessarily consist of fellow fashionistas with a genuine passion for design anymore. Many attendees are trying to capture enough attractive content on their iPhones to grow their social media following.
The dress code isn’t as bougie as you may think.
Before moving to New York, I basically used Sex and the City as my CliffsNotes. So, when I was getting ready to attend my first fashion show, I was stressing out about how I didn’t have enough high-end designer duds to wear. In hindsight, that was totally pointless. Fashion Week attendees don’t necessarily show up in yoga pants and cross trainers (nobody should), but most people aren’t dripping in couture labels, either. Skinny trousers, a nice blouse, and some chic flats would suffice.
Things don’t always go according to schedule.
If there’s one word to summarize what New York Fashion Week is really like, it’s “unpredictable.” Many shows and events are run by PR interns, which means there’s the occasional mix-up – and this can mean anything from not planning out a venue’s seating capacity, to accidentally leaving names off the guest list, to shows starting an hour late. It’s best to just go with the flow and remember that patience is a virtue.
The parties are often more fun than the shows.
I’ve been to several NYFW shows over the years, but I have to say one of the coolest events was when Tracy took me to a Ducati party that included biker-inspired fashions, craft tequila cocktails, DJ Stretch Armstrong, and the world’s most beautiful motorcycles. I still love the vibe of a live runway show, but in terms of cutting loose and enjoying the more “celebratory” side of Fashion Week, I prefer the parties.
NYFW a fun way to discover your new favorite designer.
Scoring seats to a runway show for designers like Chanel and Dior can be tricky (or expensive), as many couture fashion shows are still reserved for celebrities, major media, and other VIPs. But one of my favorite aspects of New York Fashion Week is discovering up-and-coming designers and learning about the inspiration behind their creations. Even if a particular collection doesn’t resonate with me, it’s still wonderful to see a designer bring their vision to fruition and present their work on a New York City runway.